☀️ How Much Does a Solar Lead Cost? The Real Price of Solar Energy Customers

Knowing how much it costs to generate a lead for your solar panel business is key to optimizing your marketing campaigns.

Today, I’ll tell you exactly how much you need to invest and which platform is best for getting quality leads. 

Where to Invest to Generate Solar Energy Leads

If you’re working with a limited budget, the best option to start with is Facebook and Instagram Ads. With a minimum investment of $500 USD per month, you can generate a decent volume of leads.

However, for optimal results, it's best to invest at least $1,000 USD.

Cost per Lead on Facebook and Instagram

In Mexico and Latin America, the cost per lead on these platforms can vary between $0.50 and $10 USD, depending on the region and factors like ad targeting and offer.

These platforms are ideal if you're looking for quantity over quality.

Google Ads: The Best Option for Quality Leads

On the other hand, if you're interested in quality over quantity, Google Ads is your best ally.

In Latin America, the cost per lead can range from $5 to $30 USD, while in the United States it can go up to $200 USD per lead.

Because of this, the recommended minimum investment for Google Ads is also $1,000 USD. This will allow the platform to gather enough data to optimize your campaign and improve results.

Why Should You Invest at Least $1,000 USD?

Both Facebook and Google need to collect data to optimize campaigns. If you invest less, they won’t have enough information to identify the best leads, which could negatively impact your results.

How to Lower Your Cost Per Lead Without Increasing Your Investment

Now that you know how much solar leads cost on different platforms, I want to share a trick to reduce your cost per lead without increasing your investment. Don’t miss my next video where I’ll explain all the details!

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